Marketing in the age of the Kardashians: the new rules of storytelling

It may be the world’s (second) oldest profession, but the art of storytelling has evolved into a new and different beast. The modern storyteller must contend with audiences geared for the punchy confines of an Insta-story or Snapchat. Fail, and the consequences could permeate your bottom line. Rickard shares insights from storytelling trail blazers, like Nike, Airbnb and ‘that family who outshone the super bowl this year’. Discover what makes a damn good story that not only connects, but also engages your audience, in this vitally relevant workshop.