Ben Akers

Ben is the Founder and Creative Director of the behaviour change agency Made

In over 20 years in the advertising industry Ben has worked at some of the world’s
most creative agencies including Mother, HHCL, BBH in London and Droga5 in
Sydney. But in n 2011 being creative wasn’t enough and he joined the sustainability
revolution at Republic of Everyone, and began to use his evil powers for good.

After 6 years in Sydney he returned to the UK to Write and Direct (the now multi
award winning) documentary “Slowing Down Fast Fashion” presented by Alex
James which is now on Amazon prime.  Since then he’s continued working in ethical and sustainability led projects, concentrating on behaviour change , and creating campaigns and documentaries that are good for world.

He’s won over 50 international awards including Cannes Lions and D&AD and One Show Pencils. His work includes getting Vanilla Ice to say “Sorry” for Virgin mobile.  Setting an (unofficial) tweeting World Record for V Australia. As well as taking a Hot Potato van around Australia, to change Aussies opinion of Asylum Seekers for the ASRC as well as creating the social media campaign #SmearForSmear

He’s was named in Australian Creative’s “2013 Power Top 20” – which coincidently was just before he went home. He’s also started a football charity and is on numerous charity advisory boards.

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