Creativity Marketing Technology

Christy Dena Keynote: F**k Storyworlds!: A Mischievous Guide of the Latest in Cross Media Design

Vasse Felix March 30, 2017 12:30 pm - 1:15 pm

Bookmark and Share

Christy Dena

One of the biggest shifts that has taken place in entertainment is a perspective change from making projects as crafted objects to making experiences. What does this mean in practice though? How do we make projects differently with this new perspective, and how does it facilitate better work?

In her keynote and colab, Christy Dena will share her research and insights into designing experiences from an audience and player-centered perspective. What attracts people to your projects, and importantly what keeps them coming back? Moving the discussion beyond stars, spectacle and sales, these sessions will provide insight into the relationship between what you make and it’s appeal.

Book Now