One of the biggest shifts that has taken place in entertainment is a perspective change from making projects as crafted objects to making experiences. What does this mean in practice though? How do we make projects differently with this new perspective, and how does it facilitate better work?
In an extension of her keynote presentation, Christy Dena will take you through a practical workshop for developing projects with audience in mind. Bring along your transmedia project ideas or join in on ones we’ll be using. You will be using tools from the traversal design kit to develop a traversal path based on audience psychology.Book Now