Generation Content is a two-day pitching and story development workshop held at the Emergence Creative Festival. The workshop provides WA screen industry practitioners access to decision-makers and leaders in the screen industry. Participants receive feedback on how to develop and pitch their content to the market place.

Interested individuals and creative teams from emerging through to established are invited to submit a one-pager which outlines their concept for a scripted project, factual or drama series, feature, short film, animation or web series. This one-pager will then be reviewed by our panel of mentors and successful applications will be shortlisted.

Shortlisted applicants will be invited to attend a full day of skills development workshops run by screen industry experts which will focus on story development and pitching techniques. The Generation Content sessions will take place at the Emergence Creative Festival in Margaret River between March 25 and March 26. This is a free program for successful applicants.  The Generation Content program does not include access to the Emergence Creative Conference.    Attendees can choose to attend the conference at their own cost.  There are a number of free events at the Emergence festival (such as the Creative Crawl and Pathways to Screen Industry session) that Generation Content participants are welcome to attend.

Mentors include international talent such as Justin Davies, Senior Development Executive at Fremantle, in addition to key industry leaders from around Australia, including Heckler Creative Director Glenn Urqhuart (ex-Foxtel, Sydney), Clare Gerber of Social Parade (ex-ABC and Disney, Sydney), Talent Development Manager of Screenwest Eva Di Blasio, Chris Veerhuis of Veerhuis Pictures and first assistant director Mark Boskell with more to be announced soon.

  • Download the Generation Content 2020 Application Kit (below).
  • Read the full T&Cs.
  • Email your one-pager to [email protected] and cc [email protected]
  • Complete the application form making sure your full name, email address, phone number and location are provided as well as a small paragraph on yourself and your background.
  • You must tick the box stating you agree to the T&Cs before submitting.
  • Make sure you outline the type of submission you are entering on your one-pager (ie. Drama series, comedy series, feature film, animation, etc.)
  • Make sure your name is on your submission as well as your application.

Program Schedule

*Program content/timings may change slightly, final program will be provided closer to the program date.

Day 1 (Wednesday 25th March, 9:00am – 5pm at South Regional Tafe, Margaret River)

Stage 1 – (9am – 10:30am) Workshop Ideas with Mentors

Stage 2 – (10:30am – 12:30pm) How to pitch to market; and working with different distribution models and platforms. (Shiladitya Bora and other mentors)

Lunch break/Networking – 12:30pm – 1:30pm

Stage 3 – (1:30pm – 2:30pm) Session “How to Pitch the Producer” with Chris Veerhuis

Stage 4 – (2:45pm – 5pm) “Pitchcraft Workshop” (how to sell your idea in three minutes) with Meerkats Chief Strategy Officer Melanie Weise, Chief Creative Officer Martin Beecroft, David Cannington – Co-Founder and CMO, Nuheara.

Day 2 (Thursday 26th throughout the day, 9am – 5pm at Margaret River HEART)

Stage 5 – (10am – 5pm) Pitching – these will be scheduled.

Each participant will have the opportunity to pitch to a panel. Pitches will be staggered throughout the day.

At the end of the 2-days, participants will have built relationships with a number of mentors, a number of mentors may choose to continue to work with some of the participants to develop their ideas further. We will formally connect each of the participants and mentors.

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