Briony Benjamin & Clare Gerber

Founders, Social Parade

Social Parade was founded by work wives Briony Benjamin and Clare Gerber. The creative partnership was forged while working at mamamia.com.au where they created branded editorial video content that reached millions. They became specialised in social content that cuts through, by creating highly shareable video that generated hundreds of millions of views on a heap of issues from the tampon tax, domestic violence, the treatment of women to the very serious issue of the man flu. Briony and Clare also produced all the branded content at Mamamia, creating video content for brands such as Ford, Sunsense, Colgate, Big W, Village Roadshow, Moccano and Tim Tams to name a few.

Briony is a passionate creator and producer who has spent the past few years as Executive Producer of video at Mamamia Women’s Network. Before that she was making a slew of TVCs and branded content for a range of large Australian brands including Harvey Norman. In 2017 she directed ABC2 documentary Big Bad Love, which focused on abuse and domestic violence in young women’s relationships. Before moving deep into the social space of Mamamia Women’s Network, Clare worked at the ABC as part of the original team creating the hit preschool series Giggle and Hoot. She was pivotal in the creative direction of the series’ music and produced video clips, albums and long form specials. Clare also worked as a series producer for MTV Networks Australia and Disney Channel producing documentaries and series both locally and internationally.