Creative Services Lead, Facebook Creative Shop APAC
Claire has an unquenchable thirst for production. She is a true maker and creator. With a career spanning social networks, agencies, production companies, art galleries, start-ups and industry press, Claire has established herself as a leading figure across Australia and Asia’s media and advertising industries. After starting her career at MTV, Claire launched BlackLab International, offering creative production solutions across television advertising, digital and branded content. Claire then joined McCann Worldgroup and led their in-house production company One Six Six, creating work for the entire client roster of McCann Erickson Australia. Her passion for production saw Claire open CrewTube in her native Australia, providing a service to nurture and grow homegrown technical talent. In February 2012 Claire joined The Sweet Shop, and as Managing Director for the Asia/MENA region saw the company shoot commercials in Singapore, Japan, Indonesia, Dubai, Malaysia, India, Thailand, the Philippines, China and Vietnam. 2017 saw Claire move into the technology sector and join Facebook / Instagram as their Lead Producer, and now Creative Services Lead, across APAC for their creative division, Creative Shop. Here Claire has headed up projects not just within APAC, but globally as well – to produce and create mobile first and mobile facing ads and advertising for brands, clients and agencies using Facebook + Instagram’s portfolio of products on their platform. Beyond that, Claire has consulted for advertising agencies such as Ogilvy & Mather, been on the Jury of many major award shows in Asia and was a regular contributor to international advertising publication Campaign Brief, including corresponding from the Cannes Lions, Dubai Lynx and Spikes Asia festivals. Claire focuses to split her time between production and her humanitarian and animaltarian endeavours and passions.