Brad Haseldine

Strategic Account Director, Marketforce

Brad has over 19 years’ experience in advertising and marketing working with a variety of clients within the Government and commercial sector. Having managed the master media contract for the Western Australian Local Government Association and all 140 councils across the state for the past eight years, Brad’s capabilities extend across media planning and buying as well as multi-stakeholder relations, combined with extensive production and implementation knowledge. From large integrated multi-channel campaigns to small one-off design and collateral projects, Brad oversees and manages the entire process including client briefing, design creation, artwork development and production, and material despatch. Brad holds a Bachelor of Commerce degree (double major in Marketing and General Management) from The University of Western Australia. Across 2009 and 2010, Brad travelled the world and spent time in Europe (in particular the UK), plus the USA and Canada. Due to his background in account management and client liaison, he was employed by Guest Relations at Whistler Blackcomb, one of the world’s largest and premier ski resorts. During this time, his media experience earnt him a secondment to VANOC (Vancouver Olympic Committee) working in the Event Services team at the International Media Centre during the 2010 Winter Olympics.